Inbox Marketer - Centre of Excellence for Digital Direct Marketing en-us Copyright 2011 inboxmarketer.com http://www.inboxmarketer.com/institute_news-messages.asp?id=160 You can add a touch of conversational style to your digital marketing copy, even in B to B or serious sectors like finance or pharmaceuticals. Here's how. 4/24/2012 4:09:13 PM http://www.inboxmarketer.com/institute_news-messages.asp?id=159 Today's consumers are connected via any number of digital technologies and channels. And in order for a marketer to be able to do their job effectively, there are a few key steps they should follow. 3/22/2012 http://www.inboxmarketer.com/institute_news-messages.asp?id=157 If you're looking for an engaging way to reach people on the go, SMS marketing fits the bill. But many marketers have shied away from this channel, perhaps because the barriers seem too high, or because text message marketing sounds too invasive. Let's take a closer look. 3/21/2012 11:42:07 AM http://www.inboxmarketer.com/institute_news-messages.asp?id=149 For years digital marketing channels have operated in relative isolation. More recently a shift has occurred, as more marketers recognize the value in integrating their marketing messages. Here are three tips to help you integrate your marketing messages. 1/19/2012 2:27:20 PM http://www.inboxmarketer.com/institute_news-messages.asp?id=153 Social media can be scary for marketers because it's such a rapidly evolving channel. Here are 3 reasons why this year you'll put that fear aside and embrace social media. 1/19/2012 11:28:15 AM http://www.inboxmarketer.com/institute_news-messages.asp?id=145 Managing Generation Y is a common challenge among entrepreneurs. What, if anything, are you doing to work with them successfully? 1/16/2012 10:27:00 AM http://www.inboxmarketer.com/institute_news-messages.asp?id=142 That old maxim "You never get a second chance to make a first impression" is never more apt than when applied to email marketing. 1/5/2012 12:36:26 PM http://www.inboxmarketer.com/institute_news-messages.asp?id=141 Are you concerned that your email marketing messages may not be rendering properly on mobile devices? Here are a few key points for creating mobile-friendly messages. 11/23/2011 10:31:42 AM http://www.inboxmarketer.com/institute_news-messages.asp?id=118 If you've been noticing declining email open rates (OR), you're not alone. From 2008-2011, Inbox Marketer aggregated client data shows North American client open rates are on a declining trend. 11/1/2011 http://www.inboxmarketer.com/institute_news-messages.asp?id=117 The combination of email and social can elevate your email marketing strategy to new heights. Here are some tips on how to do it - and what to avoid. 10/26/2011 10:13:51 AM