Inbox Marketer Digital Dexterity Blog en-us Copyright 2010 inboxmarketer.com http://www.inboxmarketer.com/blog-messages.asp?id=8 You get more opt-ins when you ask fewer mandatory questions, but there is less you can do with them. Where's the happy median? 8/31/2010 4:30:53 PM http://www.inboxmarketer.com/blog-messages.asp?id=7 Try having a conversation with anyone - about anything - without your memory. A good Emarketing database protects you from committing online faux pas. 7/30/2010 3:34:41 PM http://www.inboxmarketer.com/blog-messages.asp?id=6 Collecting customer data comes down to asking yourself two questions: What do I need to know from new subscribers; and when do I need to know it? 7/23/2010 9:16:26 AM http://www.inboxmarketer.com/blog-messages.asp?id=5 The recent channel proliferation creates enormous opportunity, but also complexity. The one way to make sense of it all is with a Contact Strategy. 6/2/2010 5:06:16 PM http://www.inboxmarketer.com/blog-messages.asp?id=4 All organizations need to communicate, but usually just to that tiny subset of the world's population that forms their community. A job for Content Strategy. 5/26/2010 3:39:39 PM http://www.inboxmarketer.com/blog-messages.asp?id=3 There are many digital paths to the customer, and deciding on which to use can be difficult. But before worrying about channel selection, nail down your messaging strategy. 5/18/2010 1:01:40 PM http://www.inboxmarketer.com/blog-messages.asp?id=2 Digital marketing's short history abounds with failed predictions of channel supremacy. But rather than eclipse one another, new channels tend to coexist within an enriched marketing mix. 5/12/2010 5:05:53 PM http://www.inboxmarketer.com/blog-messages.asp?id=1 Have you noticed how all marketing campaigns seem to be going direct? What a change from the glamor days of Mad Men when only TV, Radio and Print went to the ball. 4/25/2010